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Hey guys! Why didn't anyone tell us there was a song called “Gifts of Fortune”!? And it’s dope too!! Record artist Migz drops a video for his song titled “Gifts of Fortune” and in one of the bars he raps about wearing Gifts of Fortune. Go stream his video now!

Recording artist Papoose sighted wearing Gifts of Fortune swarovski studded "A Girls Best Friend" sweater while picking up his custom diamond pendant.

The artist formerly known as Kanye West shared on social media that his Stem Player made $2.2 million USD in sales in just one day, and noted that his team would have never made the same amount of money if DONDA 2 was out on streaming services. Calling it “the first Yeezy Tech product,” Ye wrote, “To earn the $2.2...

Grammy award nominated recording artist Rapsody styled by Misa Hylton in Gifts of Fortune "The World is Yours Varsity for The Tournament: A History of Men’s Basketball in the ACC docu series for ESPN and ACC network.

Our highly anticipated "The World is Yours" Varsity will be available on 2/25 at 12 AM (EST). In addition, we will also be launching a bunch of new pieces including our all-over embroidery "Out of this World" suit sweat in tan and black; and our oversized heavyweight "Don't Cross Me" t-shirt. As always, when creating our collection we stressed the...

Among the many unreleased Off-White x Nike sneakers designed by the late Virgil Abloh is a “Bred” Air Jordan 4s first seen with a group of samples in Abloh’s 2019 “Figures of Speech” exhibit at MCA Chicago. A recent statement from Jordan Brand given to Complex confirms that the Off-White Jordan 4 “Bred” sample was made just for the exhibition at...

She said she wanted space but stole my "Out of this World" hoodie. Our 1-800-Fortune commercial previews our “Out of this world" heavy weight french terry hoodie with matching bottoms. Available on Feb 24th at 12AM Est.

“You are in control of your world; no matter how it twists and turns.” At GOF, this is not just a quote etched onto our "The world is Yours" varsity. It’s a stance that we live by. When a close friend of the GOF family was diagnosed with breast cancer, we all struggled to grasp with this unknown. There were...

Pusha T has released a new song “Diet Coke.” It’s co-produced by Kanye West and 88-Keys, and it features the voice of Fat Joe yelling “yesterday’s price is not today’s price.” Watch the “Diet Coke” video below.

Ron Suno performe Grabba while wearing Gifts of Fortune "Never Die" Varsity, "Invasion" hoodie, and "Indian Warrior" trucker hat.

American professional boxer and former/future super middleweight world champ Caleb Hunter Plant sighted wearing Gifts of Fortune "Indian Warriors" trucker hat.

Thank you to everyone who came out to our Soho, NY art installation / pop-up. It was an amazing experience meeting the people who have been supporting the brand from the beginning. Thank you.

Recording artist Bryson Tiller sighted in dead stock “Skull Snatcher” trucker hat.

Robby Anderson NFL star for the Carolina Panthers sighted wearing Gifts of Fortune "Never Die" Varsity.

Social media star India Love sighted wearing Gifts of Fortune "Never Die" Varsity.

Recording artist MoneyBagg Yo sighted wearing Gifts of Fortune "G Flames" Trucker.  

In celebrating of Black Friday we will drop our ”Triple Threat” t-shirt available for sale 3 days ONLY 11/26-11/28 or while supplies last. The retail price of our limited edition ”Triple Threat” t-shirt will be $58. All wrapped in one a major site-wide sale, restock of some of our most desired pieces, and a limited edition drop! Trust us this...