Blog

  I’ll be sharing the details of my journey — from growing up in the rough neighborhoods of East New York to the experiences that led me to prison. I’ll also share the lessons I’ve learned along the way, hoping to pass them on to the future leaders, entrepreneurs, and creatives of tomorrow.

People often ask us about the meaning behind Gifts of Fortune. At its core, it means being fortunate enough to give. I chose this name as a tribute to my mother, who inspired me deeply. She spent her days off volunteering to cook and feed those in need, a tradition she kept up for years—right until an injury slowed her...

As an entrepreneur and a creative. During the hardest moments, what will truly carry you forward is your passion the deep, unshakable force that comes from within. It’s what lights your path when everything else feels dark, and it gives you the strength to keep going when you think you’ve reached your limit. In those times of doubt and fear,...

You won’t believe it—our Black Friday sale just leveled up! Spend $350 or more and score a FREE hoodie. But that’s not all—during our BFCW event, we’re hosting epic giveaways for lucky shoppers. Prizes include socks, beanies, pillows, hoodies, our exclusive varsity jacket, and a rare dead-stock Indian Warrior Flannel. Happy shopping, and remember: this holiday, there’s fortune in giving!

Get ready for our biggest Black Friday event yet—it’s a triple-threat shopping experience with a new drop, a restock, up to 75% off sale, and an epic raffle! We’re bringing back some of our most sought-after items, and every order over $350 includes a FREE hoodie. Keep it for yourself or gift it to someone special this holiday season, because...

Shop with us from Nov 28 - Dec 8 for a chance to win up to $3,000 in merch + cash prizes! 🎁Every $100 spent = 1 raffle ticket. Plus, earn bonus tickets with each order! 🎟️Winners announced on IG Live Dec 14. Don’t miss out!

Get ready for our biggest Black Friday event yet—it’s a triple-threat shopping experience with a new drop, a restock, and an epic sale up to 75% off! We’re bringing back some of our most sought-after items, and every order over $350 includes a FREE hoodie. Keep it for yourself or gift it to someone special this holiday season, because there’s...

Introducing our limited edition Halloween mini capsule, the “Scary Hours” collection. This carefully curated drop includes Barbed Bones Denim pants and a bomber jacket, each piece featuring intricate embroidery and a stone-wash finish. As a testament to our commitment to detail, each pair of Barbed Bones Denim pants will come with a matching Barbed wallet chain. The collection also features...

I often get asked various questions about running a brand and my personal insights on business, and I want to be more transparent in sharing my thoughts and experiences with my core followers and fellow creatives. These series will explore my journey as a streetwear brand owner.

From September 25th to September 30th, we’re selecting 5 lucky shoppers who purchase a “We’re Surrounded” mirror to receive our exclusive unreleased denim as a FREE gift!

I remember when we first started making clothes. I was so excited about our first collection, and I told my close friend that I wanted to do more than just fashion. I wanted to create art. He looked at me with uncertainty in his eyes and said, “You’re doing too much. Stick to clothes.”That doubt stung, but I didn’t let...

Inspired by the “We’re Surrounded” artwork, this mirror transforms any space with its lifelike, striking frame. Each piece is uniquely handcrafted, making every item truly one of a kind. As a statement piece, it adds bold, contemporary flair to your home decor and instantly becomes the focal point of any room.This release marks an exciting new chapter for our brand...

After 3 years of anticipation and meticulous design, we’re beyond excited to finally unveil The World Is Yours plush pillow! Thoughtfully designed to be irresistibly soft and luxuriously rich, this pillow is more than just comfort—it’s a true statement piece. Elevate your space with a work of art that demands attention, bringing a bold, contemporary flair to your home decor....

Grammy-nominated American record producer and songwriter Wheezy, known for his collaborations with Young Thug, Gunna, Future, Travis Scott, and more, was spotted shopping at the vintage store Metropolis in New York City while rocking our meticulously crafted Star Link sweatpants, featuring Swarovski crystals and rivet detailing. This standout piece from the "Deadliest Drug" collection is highly exclusive, and sizes are...

The wait is over! We’re thrilled to announce that our much-anticipated Vertex Tracksuit will be available on Friday September 6th 12 PM EST for VIP members and 5 PM EST for the general public.Expertly crafted and designed to elevate your streetwear style, the Vertex Tracksuit offers the ideal mix of comfort and fashion. Whether you're chilling at home or out...

Many of our core supporters have asked why the motorsport collection was so small. The truth is, we had plenty more pieces we could have added, but we chose to take small steps to avoid over-saturating our brand. There's a big difference between milking a brand and building one. We're focused on building something with you, not just milking it....

Introducing the “Motor Sport” mini capsule collection, inspired by the film “Talladega Nights: The Ballad of Ricky Bobby”. This collection celebrates a story of redemption and the reclaiming of honor. Key items include the “Motor Sport Jersey,” featuring screen prints and embroidered details, and the “Ricky Bobby” t-shirt with airbrush graffiti accents. These exclusive pieces are limited in quantity and...

When you do something truly authentic, it's crucial to embrace it fully. This means committing wholeheartedly to your vision and believing in the value of your creation. Authenticity is a rare and precious quality, and recognizing it in your work can be incredibly empowering. By embracing your true self and unique perspective, you distinguish yourself from the crowd and lay...