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Shop with us from Nov 28 - Dec 8 for a chance to win up to $3,000 in merch + cash prizes! 🎁Every $100 spent = 1 raffle ticket. Plus, earn bonus tickets with each order! 🎟️Winners announced on IG Live Dec 14. Don’t miss out!

Get ready for our biggest Black Friday event yet—it’s a triple-threat shopping experience with a new drop, a restock, and an epic sale up to 75% off! We’re bringing back some of our most sought-after items, and every order over $350 includes a FREE hoodie. Keep it for yourself or gift it to someone special this holiday season, because there’s...

Introducing our limited edition Halloween mini capsule, the “Scary Hours” collection. This carefully curated drop includes Barbed Bones Denim pants and a bomber jacket, each piece featuring intricate embroidery and a stone-wash finish. As a testament to our commitment to detail, each pair of Barbed Bones Denim pants will come with a matching Barbed wallet chain. The collection also features...

I often get asked various questions about running a brand and my personal insights on business, and I want to be more transparent in sharing my thoughts and experiences with my core followers and fellow creatives. These series will explore my journey as a streetwear brand owner.

From September 25th to September 30th, we’re selecting 5 lucky shoppers who purchase a “We’re Surrounded” mirror to receive our exclusive unreleased denim as a FREE gift!

I remember when we first started making clothes. I was so excited about our first collection, and I told my close friend that I wanted to do more than just fashion. I wanted to create art. He looked at me with uncertainty in his eyes and said, “You’re doing too much. Stick to clothes.”That doubt stung, but I didn’t let...

Inspired by the “We’re Surrounded” artwork, this mirror transforms any space with its lifelike, striking frame. Each piece is uniquely handcrafted, making every item truly one of a kind. As a statement piece, it adds bold, contemporary flair to your home decor and instantly becomes the focal point of any room.This release marks an exciting new chapter for our brand...

After 3 years of anticipation and meticulous design, we’re beyond excited to finally unveil The World Is Yours plush pillow! Thoughtfully designed to be irresistibly soft and luxuriously rich, this pillow is more than just comfort—it’s a true statement piece. Elevate your space with a work of art that demands attention, bringing a bold, contemporary flair to your home decor....

Grammy-nominated American record producer and songwriter Wheezy, known for his collaborations with Young Thug, Gunna, Future, Travis Scott, and more, was spotted shopping at the vintage store Metropolis in New York City while rocking our meticulously crafted Star Link sweatpants, featuring Swarovski crystals and rivet detailing. This standout piece from the "Deadliest Drug" collection is highly exclusive, and sizes are...

The wait is over! We’re thrilled to announce that our much-anticipated Vertex Tracksuit will be available on Friday September 6th 12 PM EST for VIP members and 5 PM EST for the general public.Expertly crafted and designed to elevate your streetwear style, the Vertex Tracksuit offers the ideal mix of comfort and fashion. Whether you're chilling at home or out...

Many of our core supporters have asked why the motorsport collection was so small. The truth is, we had plenty more pieces we could have added, but we chose to take small steps to avoid over-saturating our brand. There's a big difference between milking a brand and building one. We're focused on building something with you, not just milking it....

Introducing the “Motor Sport” mini capsule collection, inspired by the film “Talladega Nights: The Ballad of Ricky Bobby”. This collection celebrates a story of redemption and the reclaiming of honor. Key items include the “Motor Sport Jersey,” featuring screen prints and embroidered details, and the “Ricky Bobby” t-shirt with airbrush graffiti accents. These exclusive pieces are limited in quantity and...

When you do something truly authentic, it's crucial to embrace it fully. This means committing wholeheartedly to your vision and believing in the value of your creation. Authenticity is a rare and precious quality, and recognizing it in your work can be incredibly empowering. By embracing your true self and unique perspective, you distinguish yourself from the crowd and lay...

Join us tomorrow, Saturday, June 22nd, for our NYC Pop-up featuring the highly anticipated release of our Star Link Sweatpants and NY Yankee Hat. Enjoy FREE giveaways for all attendees and a chance to win a $1,000 raffle. Experience a live art exhibit and more! Come sip, shop, chill, and vibe with the gang.  

Due to government regulations, we cannot sell our lottery tickets, but we can give them away. We will place one scratch-off ticket in each shopper's bag at our pop-up event, giving everyone a chance to win $1,000 in merchandise. Remember, there is fortune in giving.

“Star Link” ✨ sweatpants are detailed with stone-washed fabric, Swarovski crystals, and metal rivets. Each pair is unique due to the stone-washed French terry fabric, ensuring no two are alike. This standout piece showcases meticulous attention to detail. This exclusive item will be released at our pop-up event on Saturday, June 22nd, from 3 PM to 7 PM, and will...

Our 'Sting' t-shirt is dedicated to the loving memory of a dear friend who lost his life to an accidental fentanyl overdose. When I heard of his passing, I felt a sting that shattered our world and left us heartbroken. Through our creative work, we aim to highlight the epidemic devastating our inner cities and countless families. While we know...

Our exclusive NY Barbed Wire hats will be available at our pop-up event in both black and a new, unreleased red colorway. Limited quantities are available, so make sure to come early.