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As a brand, numerous trends may arise, but your responsibility is to filter out the noise and disturbances. Remain loyal to your brand's core values, avoiding compromises in identity or brand DNA for short-term financial gains. By staying true to your core values, your core customers will remain loyal to you. In a world that's filled with noise created by streetwear brands Gifts of Fortune is music to your ears staying true to exclusivity, wicked design, and thought-provoking artwork we display on our garments. When the noise dies down we will still be here playing a harmonious tune of individuality and creativity.