Building, Not Milking: Thoughtful Growth

Many of our core supporters have asked why the motorsport collection was so small. The truth is, we had plenty more pieces we could have added, but we chose to take small steps to avoid over-saturating our brand. There's a big difference between milking a brand and building one. We're focused on building something with you, not just milking it.

We want to grow Gifts of Fortune  slowly and thoughtfully, like nurturing a first-born baby. We’re being selective about who gets to interact with it, much like a protective mother lion guarding her cub. This careful approach ensures that our brand develops strong and true, with a solid foundation—and we’re doing it all with our community in mind.